時間：本周四下午2:00（注意是周四哦，不是以往的周五）
地點：學院220會議室
主講人：英國薩瑞大學 Dr. Yuansi Hou


講座題目：
‘Marking Research in Hospitality and Tourism -Take one publication in JHTR as an example’

Hou, Y.S., Sun, Y.X., Wan, Lisa C., & Yang, W. (2015) How Can Psychological Contagion Effect Be Attenuated? - The Role of Boundary Effect on Menu Design. Journal of Hospitality & Tourism Research.

摘要：
Psychological effects can be greatly influential for the foodservice industry, especially in menu design. Presenting dish pictures is a common practice on menus, but because of the psychological contagion effect, this practice could decrease consumers’ evaluations of dishes, sometimes without the awareness of consumers, let alone restaurant managers. This research aims to explore the potential threats of a psychological contagion by considering how dishes that make consumers feel uncomfortable can affect their evaluations of dishes located nearby. It further examines how a psychological contagion can be attenuated when a visual boundary is placed between a discomfiting dish and a target dish. The results demonstrate the occurrence of psychological contagion in menu design. The interaction between psychological contagions and visual boundaries suggest that the psychological contagion can be attenuated through visual boundaries.

主講人介紹：
Introduction of Dr. Yuansi Hou
Dr Yuansi Hou gained her B.B.A. in Tourism Management from Fudan University, Shanghai, China. In 2015, she acquired a doctoral degree in Business Administration with the stream in Marketing from the Chinese University of Hong Kong, and joined the University of Surrey as a lecturer in Services Marketing. Yuansi has published in top-tier journals in both hospitality and general marketing areas, such as Journal of Consumer Psychology, International Journal of Hospitality Management, and Journal of Hospitality & Tourism Research. Besides the academic research, Yuansi has been involved in a variety of industry projects and professional activities by using technology to assist making marketing